As per Sen, the elegance of Indian women is exposed by their love of ornamentation. Irrespective of being poor or rich, Indian women distinguish their personality with colour even in the jewellery. They enhance their beauty with jewellery at several different points in the body. So whether it is sophisticated shops or street hawkers, they make many choices in design and colour available at every price point. Imagine this street hawker opening and closing his street shop every day with an elaborate exposure of colour ornaments to provide varied choice to his customers.